gim|mick

gim|mick
gim|mick «GIHM ihk», noun, verb. Slang.
–n.
1. any small device, especially one used secretly or in a tricky manner, such as one used by a magician in performing a trick or one attached to a wheel of chance: »

These gadgets aren't gimmicks (Wall Street Journal).

2. a hidden or tricky condition in a plan or the like; catch.
3. an idea, scheme, or stunt to attract attention: »

The writer who attempts a new book on the subject tends to look for some gimmick to distinguish it from the others (Observer).

–v.t.
to fit with gimmicks or gadgets: »

Speakers' platforms are gimmicked up to catch both festival and brawl (Time).

╂[American English; origin uncertain]

Useful english dictionary. 2012.

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Look at other dictionaries:

  • gim|mick|er|y — «GIHM uh kree», noun, plural er|ies. Slang. gimmicks or the use of them …   Useful english dictionary

  • gim|mick|ry — «GIHM uh kree», noun, plural ries. = gimmickery. (Cf. ↑gimmickery) …   Useful english dictionary

  • gim|mick|y — «GIHM uh kee», adjective. Slang. using gimmicks: »nothing slick or gimmicky about this honest and perceptive story (New York Times) …   Useful english dictionary

  • gim·mick — …   Useful english dictionary

  • gim·mick·ry — /ˈgımıkri/ noun [noncount] disapproving : the use of gimmicks a lot of marketing gimmickry and hype …   Useful english dictionary

  • gim — gim; gim·bal; gim·baled; gim·ber·nat s; gim·ble; gim·crack·ery; gim·lety; gim·micky; re·gim·i·nal; gim·crack; gim·el; gim·let; gim·mal; gim·me; gim·mer; gim·mick; gim·mick·ery; gim·maled; gim·mor; …   English syllables

  • mick — mick·ery; mick·ey; mick·le·mote; mum·mick; mick·ey mouse; gim·mick; gim·mick·ery; mick; mick·le; mick·le·gemote; mom·mick; wim·mick; …   English syllables

  • gimmick — gim·mick …   English syllables

  • gimmick — gim|mick [ gımık ] noun count something that is intended to impress and interest you but is really not useful at all: It s not a real education policy, it s just a gimmick to win votes. ╾ gim|mick|y adjective …   Usage of the words and phrases in modern English

  • gimmick — gim•mick [[t]ˈgɪm ɪk[/t]] n. 1) an ingenious or novel device or stratagem, esp. one used to draw attention or increase appeal; stunt; ploy 2) a concealed, usu. devious feature of something, as a plan or deal 3) a hidden mechanical device by which …   From formal English to slang

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